Mutua Madrid Open is held in Madrid every year, and every year Mutua Madrileña raffles 200 tickets to attend. But this time we didn’t do just any raffle, we turned Mutua’s Instagram profile into a tennis tournament in which followers could play for the tickets.
Each day we published a tennis court in which we had previously hidden two balls: one for the morning match and one for the evening. To participate in the draw, users had to guess and leave a comment in the part of the court in which they thought the ball would land.
At the end of each match we revealed where the balls had landed. This was possible thanks to a great discovery: we used the “hide post“ and “show post“ function which let us exchange the corresponding post that didn’t have a ball for an exact same one which did have it.
During the three days of the campaign we published three courts, threw five balls and got the. best results in the history of Mutua Madrileña on Instagram.
And whats even cooler: we let the 200 most savvy tennis fans enjoy a day in Mutua Madrid Open 2019.
And morevover, some media picked up on the news.
